March 22, 2017
Nowadays, more and more young attorneys have actually gone hungry and they keep competing for just about the same number of clients as they have always been. What has been a sore thumb for them are the cut-rate legal services which have hurt the firms badly who even used to skate by. So, in order to stay in this competitive market, what most of these firms need to do is mix their services up and offer something different in the market so that people get to know only about you, instead of the rest in the market. There are ways the firms can do it, and this can be made effective if the practices are made much more than what is expected.
Jeffrey Glassman has already had years of experience working as an associate in some of the renowned and reputed firms in the industry. He has undergone the change similar to the market and hence knows how it works. Hence he suggests of some tricks which might work for the law firms and young aspiring attorneys to gain some prominence in the market.
One of the most common areas where the local people are anxious is the charge in visiting the attorneys. It is the façade where most people believe that only the rich can reach out to the attorneys and gets the legal advice as and when needed since they keep charging high rates. Even some of the potential clients who might be well capable of paying the fees, especially with some kind of payment plan, might avoid calling the associates since they want to avoid calling as there are chances of being embarrassed, in hearing the quotes in person, and then rejecting it just because it might be out of their reach. Hence, one of the easiest ways to stay competitive in the market is to be completely real with the clients, even before they call up at the law firms. If there are flat fee structures, just post those on your website or at several social networking sites along with how many flat fees are all separate types of cases. This will indeed help the clients get the idea and reach out with much flexibility.
Most of the firms are actually very slow about adopting the latest research works and developments that have been done regarding the search engine optimization. For a vast majority of the local legal firms, maximum clients will be coming from people who are doing the searches on the local search engines. Hence, make yourself visible on the Web. There are digital marketing companies who are there to provide you similar services and that too at affordable rate. Google is the next generation Encyclopedia. The sooner the forms realize it, the better their business gets the boost.
Legal service is something that is not meant strictly for the privileged class, believes Jeffrey Glassman. But the problem lies in people not finding the right one who could help them out. Not just the public, even the legal firms must put some effort and hunt deep into several strata of society and get new clients for them.